The duo said if the demand from the gaming community got translated into the real world, considering The Sims 4 has hit 10 million monthly active users last year, they are open to the idea of reissuing the pieces featured in the game to let gamers wear their favorite outfits in real life as well. I feel like we offer that but we also don’t exclude men from the conversation in terms of like, if you’re a player and you want to just wear the jacket, and there are so many other options as well,” Cooke added. “Because this is a modern men’s wear kit, they really needed to partner with someone that was offering that. In September, the game released a “fashion street kit” collection, co-created by fashion expert Shruti Sitara Singh and inspired by Mumbai’s vibrant fashion scene. It previously collaborated with Moschino and Gucci on similar projects. Stefan Cooke is the first British fashion brand that The Sims has worked with. ![]() A screenshot of the The Sims 4 with virtual characters wearing outfits designed by Stefan Cooke.
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